Rumjana Damjanova

Advertisement/Publicity in the Renaissance or the Emerging of the “awaiting man”

Summary

The paper discusses the problem of how the advertisement in the XIX century takes part in the processes which have lead the Bulgarian society to the New times. The advertisement gives an idea of the cultural interests of the Bulgarian, of his literary and creative orientations. To a great extent it reflects the aspirations but generates expectations as well, setting up models of conduct by the phenomenon of the “awaiting man”.